Schwarz, in his book, John Harvey Kellogg, M.D. Today, spokespersons from The Livestock Marketing Association, The National Wholesale Grocers' Association, and the National Dairy CouncilĪre not so happy with The Physicians' Committee for Responsible Medicine's new proposal, and neither were those kinds of organizations thrilled with Kellogg when he proposed such things years ago.Īccording to Richard W. He stressed a simple vegetarian diet as the most "natural." He also believed in proper rest, exercise, fresh air, and healthful dress, with proper diet being the most important. To him, "biologic living" meant total abstinence from alcohol, tea, coffee, chocolate, and tobacco. His goal was to help people stay well rather than to recover from illness. Kellogg proposed "biologic living," which for the most part meant preventive medicine. Kellogg, founder of the Kellogg Company, was Dr. Kellogg changed the name to the Battle Creek Sanitarium a name he said meant, "a place where people learned to stay well." It was at this institution that ready-to-eat cereal was developed. It was founded by the Seventh-day Adventists in 1866 as the Western Health Reform Institute. The Battle Creek Sanitarium was a nationally known health resort, popular for many years, especially prior to the Depression. John Harvey Kellogg, a vegetarian and director of the Battle Creek Sanitarium, was saying some of the same things we're hearing today. Of course it does not surprise anyone here in Battle Creek, Michigan. The Physicians' Committee for Responsible Medicine has proposed that the familiar, "basic four" food groups that have been around since 1956 be changed to the four new food groups, which would be, "whole grains, vegetables, legumes, and fruit." Meat, dairy products, fats, and oils are to be optional.
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